Wednesday, 24 September 2025

How can webinars be repurposed for ongoing Lead Generation?

Webinars are one of the best ways to connect with your audience. But after the live event ends, many businesses just let the recording gather dust. That’s a huge missed opportunity.

At Fatrank, we see webinars as a long-term lead generation asset. With the right approach, a single session can keep driving qualified leads for months — even years.

1. Turn Webinars into Evergreen Content

Record the session and host it on your site as gated content. Visitors sign up with their email to access the replay. This keeps delivering leads long after the original event.

2. Break Content into Bite-Sized Clips

Cut key insights into short videos for LinkedIn, YouTube, and Instagram. These micro-clips tease the full recording and funnel viewers back to your lead capture page.

3. Repurpose into Blog Posts and Guides

Transcribe the session and shape it into SEO-friendly blog posts, whitepapers, or step-by-step guides. This attracts organic traffic and positions your brand as an authority.

4. Use Snippets in Email Campaigns

Take highlights or quotes and build them into nurture emails. It’s a great way to re-engage prospects and remind them of the value you provide.

5. Fuel Paid Ads with Proven Content

Webinar clips can be used in retargeting ads. They show authority, credibility, and expertise — converting warm prospects into hot leads.

Why Fatrank Uses This Approach

We don’t just run one-off webinars. We build entire funnels around them. Every recording becomes part of our commission-only, outcome-based lead generation system. That means clients see ongoing ROI from a single event — without paying upfront retainers or signing long contracts.

Final Thoughts

Webinars don’t have to end when the live session ends. With smart repurposing, they can become one of your most powerful ongoing lead generation tools.

If you’re ready to maximise your webinar ROI with zero-risk, commission-only lead generation, check out Fatrank today.

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How can webinars be repurposed for ongoing Lead Generation? Webinars are one of the best ways to connect with your audience. But after the l...